Initially launched in 2014 in Nagoya, Japan and Milan, Italy, IQOS is being gradually rolled out to other countries. As of April 2019, IQOS was available in around 44 countries. In October 2018, Philip Morris International introduced a less expensive version of IQOS called IQOS 3 in Tokyo, Japan. The IQOS 3 Multi was also launched, which is capable of multiple consecutive uses. In Slovenia the reveal of the IQOS 3 took place in Viba Film on November 2018.